![]() Google Maps with searching direction coupled with the GPS services is also the best customer can get online. The search alone catapulted the company at the begging because it is what customer wants. ![]() The buyer utility enclose the fastest and best quality searching engine and the Gmail with unlimited free services. A BOS strategy follows 4 steps in the sequence of buyer utility, price, cost, and adoption:Ä«uyer Utility: Google Company followed those steps and made the buyer utility the major tool to attract new customers. The success of the networking company relies on Google's adoption of Blue Ocean Strategy. Google is a wonderful company revolutionizing information technology. How Google made it to the top ? Adopting BOS ? First it was IBM, then Microsoft and now Google.
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